In this write-up, I explore how Nature goes about finding product-market-fit for her products (humans, chimps, giraffes and many more successful products) and also product features (long beak, short beak, opposable thumbs, retractable claws, etc). I hope it opens up a few threads of thought and some good debates...

...

...

You take a walk down the street. En route, you see a street vendor with a flourishing food business. He has drawn quite a crowd and has 2 assistants helping him prepare the dishes at supersonic speed, manning the cash counter and handing out the dishes to customers piling...

...

Bengaluru airport train ran empty over 10-times; launch officials stumped Click here for the news This – an example for why it is crucial to identify your core target customers and talk to them before launching any Product – A simple Design Thinking exercise would have revealed what issues...