Walk the Product

Welcome to WTP. In my experience as a core start-up techie in the first decade of my career, and later as a product management practitioner — I have seen up-close the methods adopted by large corporates as well as start-ups to find product-market-fits. I have seen (and made) the gaping mistakes, the hits and the misses when it comes to finding that elusive product-market-fit. The charm in building Product Strategy is that it’s both art and science.

Design Thinking, Lean Start-up / MVPs, the Pirate Metrics — and more such frameworks have truly reduced the randomness in bootstrapping a start-up in the last 10 years. Models such as the Hooked model have given insights into how behavioural sciences can be integrated into Product design and Product marketing. I am fascinated by observing how a range of businesses adopt these frameworks to launch successful products

I have consulted with businesses ranging from Ed-Tech, 2-sided market places, IoT service providers, e-commerce / social commerce, messaging apps and other products. I built WalkTheProduct.com to share experiences in product strategy best practices. If you’d like to discuss your business model or product strategy, I am happy to share my thoughts. You can reach me at my coordinates below.

Anand C R

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