Acquisition, Activation and Retention Strategies

The Pirate metrics (AARRR) was first introduced by Dave McClure of 500 start-ups fame. The framework helps you visualize what are the most important things to observe as the user takes a journey through your product / offerings.

Acquisition: How do you most effectively acquire your target users?
Activation: How do you get your user to find his Aha moment: “Aha!, this is something I need!”
Retention: How do you make your user come back again and again to use your product?
Referral: What makes your user refer your product to his friends?
Revenue: What makes your user feel he is paying you for something very useful?

What data should you focus on and watch carefully for each stage above? Reach out to me if you’d like discuss these for your business.

Some good resources on the web to understand the power of Pirate Metrics for your business:
Product Plan on AARRR Framework

AARRR Framework- Metrics That Let Your StartUp Sound Like A Pirate Ship
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