Product Strategy

Strategy is perhaps the most loosely used word in business circles. Yet, if thought of correctly, it provides so much clarity to everybody in the business

Traditionally – excellent models such as Porter’s 5-forces model have helped many businesses chart their course through strategic muddles. Osterwalder’s Business Model Canvas has been very helpful in more recent years.

But, how do you apply such strategy frameworks to your business? For ex: what to do if you are a 2-sided marketplace business like Uber or Airbnb?

How to use very insightful methods such as Design Thinking and Lean Start-up principles in formulating your Product Strategy?

Pirate Metrics (AARRR) can help you so much in running your app, website or offline traditional business. But how to hook them up to your overall strategy? The word Strategy creates more questions than it answers, if we don’t put all frameworks in the proper perspective. Happy to discuss if you’d like to bounce your ideas off me.

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