Lean

Lean has single-handedly changed the way start-ups (and large MNCs) discover what works and what doesn’t in the market – without burning scarce capital in pursuit of a wrong product idea.

The Lean framework lets you build a hypothesis, construct a minimum viable product to test you hypothesis, learn from it and make quick changes – in order to find product-market-fit.

Together with Agile development practices, Lean principles have formed a powerful toolkit to discover and launch Products to solve the user’s problems with precision.

In practice, however, patiently trudging the Lean philosophy and getting to product-market-fit becomes an elusive affair for so many companies.

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