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{"id":99,"date":"2021-03-19T08:50:41","date_gmt":"2021-03-19T08:50:41","guid":{"rendered":"http:\/\/walktheproduct.com\/?p=99"},"modified":"2021-03-19T12:25:20","modified_gmt":"2021-03-19T12:25:20","slug":"design-thinking-for-the-railways","status":"publish","type":"post","link":"http:\/\/walktheproduct.com\/?p=99","title":{"rendered":"Design Thinking for the Railways"},"content":{"rendered":"\nBengaluru airport train ran empty over 10-times; launch officials stumped <a href=\"https:\/\/www.thenewsminute.com\/article\/bengaluru-airport-train-ran-empty-over-10-times-launch-officials-stumped-141939\"> Click here for the news<\/a> <br>\n\n\n\n<p>This &#8211; an example for why it is crucial to identify your core target customers and talk to them before launching any Product &#8211;<\/p>\n\n\n\n<p>A simple Design Thinking exercise would have revealed what issues users may worry about. For example:<br>1. Issues in reaching the railway station<br>2. Ease of Buying tickets<br>3. Finding the platform and train<br>4. Their trust level on Railway time management ; will they end up missing their flight<br>5. Their worries about losing more time waiting for the last-mile shuttle<\/p>\n\n\n\n<p>Minimum Viable Product:<br>With inputs from design thinking, an MVP &#8220;may&#8221; have looked like this:<br>1. just two trains with maybe just two bogies,<br>2. from the city station only-<br>3. one in the morning and one in the evening<br>4. marked as Highest priority traffic on the railway network with time accuracy of + or minus 5 mins tolerance (to start with)<br>5. messaging with emphasis on on-time arrival and ease of using shuttle<\/p>\n\n\n\n<p>Instead we now have some 5 pairs of long trains from both city and Yashvantpur &#8211; all running empty.<br>They seem to be running 20 mins late &#8211; and there are no assurances to passengers on keeping time. The availability of shuttle to airport is also an &#8220;unknown&#8221; factor causing passenger anxiety.<\/p>\n\n\n\n<p>Originally published in LinkedIn: <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:6758241518693294080\/\">https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:6758241518693294080\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bengaluru airport train ran empty over 10-times; launch officials stumped Click here for the news This &#8211; an example for why it is crucial to identify your core target customers and talk to them before launching any Product &#8211; A simple Design Thinking exercise would have revealed what issues users may worry about. For example:1. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/walktheproduct.com\/index.php?rest_route=\/wp\/v2\/posts\/99"}],"collection":[{"href":"http:\/\/walktheproduct.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/walktheproduct.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/walktheproduct.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/walktheproduct.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=99"}],"version-history":[{"count":4,"href":"http:\/\/walktheproduct.com\/index.php?rest_route=\/wp\/v2\/posts\/99\/revisions"}],"predecessor-version":[{"id":145,"href":"http:\/\/walktheproduct.com\/index.php?rest_route=\/wp\/v2\/posts\/99\/revisions\/145"}],"wp:attachment":[{"href":"http:\/\/walktheproduct.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=99"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/walktheproduct.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=99"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/walktheproduct.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=99"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}