Once you are clear who your target customer is, and you have a good feeling that you can help out by launching an idea into a product – Design Thinking helps you identify the exact problem space.<\/p>\n\n\n\n
The old way of doing things was to assume you know what your customer wants. Well, truth be told, it has worked a few times in the past. Such businesses struck gold. But more often than not, businesses which made the “assumption” went wrong and collapsed – making a huge graveyard of failed start-ups.<\/p>\n\n\n\n
Design Thinking helps you interact closely with your target customers and identify precisely what their pain points are. DT works in the “problem space”, while Lean is helpful in the “solution space”.<\/p>\n\n\n\n
How to run a DT workshop effectively, and smoothly transition to Lean principles – is a question that many start-up founders struggle with. Happy to share thoughts if you are giving wings to your product ideas.<\/p>\n\n\n\n